Sign up to save your podcasts
Or
Share EP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce Growth
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
EP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce Growth
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra.
They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store.
The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.
Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.
Key takeaways:
- Osprey London is a heritage brand needing digital transformation.
- Transitioning from Magento to Centra was driven by technical limitations.
- The focus was on brand storytelling and immersive customer experience.
- Headless commerce offers creative freedom and flexibility.
- International expansion is a key growth strategy for Osprey London.
- The tech stack includes innovative solutions like Depict and Ingrid.
- Working with Greban has streamlined maintenance and bug fixing.
- Future projects will enhance customer engagement and brand loyalty.
View all episodes
By Paul Rogers and James Gurd
4.7
77 ratings
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra.
They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store.
The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.
Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.
Key takeaways:
- Osprey London is a heritage brand needing digital transformation.
- Transitioning from Magento to Centra was driven by technical limitations.
- The focus was on brand storytelling and immersive customer experience.
- Headless commerce offers creative freedom and flexibility.
- International expansion is a key growth strategy for Osprey London.
- The tech stack includes innovative solutions like Depict and Ingrid.
- Working with Greban has streamlined maintenance and bug fixing.
- Future projects will enhance customer engagement and brand loyalty.
More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
View all
The Infinite Monkey Cage
1,940 Listeners
Ecommerce Playbook: Numbers, Struggles & Growth
70 Listeners
Fördomspodden
28 Listeners
The Diary Of A CEO with Steven Bartlett
6,898 Listeners
Today in Focus
981 Listeners
My First Million
2,620 Listeners
Uncensored CMO
36 Listeners
Militärhistoriepodden
11 Listeners
Parenting Hell with Rob Beckett and Josh Widdicombe
1,005 Listeners
The Rest Is Politics
3,067 Listeners
Högt i tak
11 Listeners
Prof G Markets
971 Listeners