Walk into any beauty store today, and shoppers can tell you about the benefits of peptides, retinoids or hyaluronic acid with ease. Yet ask about seaweed and you'll often be met with blank stares or vague memories of green face masks.

And that's the case with many skincare ingredients, despite years of research and traditional use.

In this week's episode of Green Beauty Conversations, Lorraine Dallmeier asks a provocative question: why do some skincare ingredients make it big almost overnight, while others take decades to gain mainstream traction?

If you're a formulator, brand founder or curious beauty consumer, this is one for you.

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