Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

EP292: From Soldier to Entrepreneur - The ThruDark Ecommerce Journey, with Founder Louis Tinsley


Listen Later

Follow us on LinkedIn:

https://www.linkedin.com/company/inside-commerce/


Summary:

In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship.

Louis discusses the challenges and successes of building a brand in the outdoor industry, the importance of leveraging relationships, and the strategic decisions that have shaped ThruDark's growth.

He emphasises the significance of team dynamics, investment, and the lessons learned along the way, while also looking ahead to future goals and international expansion.

Key takeaways:

  • Louis spent years in the Royal Marines and special forces.
  • The idea for ThruDark stemmed from a passion for outdoor equipment and product design.
  • Initial challenges included navigating the transition from military life to entrepreneurship.
  • Social media played a crucial role in building brand awareness and reaching audiences.
  • Leveraging relationships with high-profile individuals helped ThruDark gain traction.
  • Hiring key individuals was essential for scaling the business effectively.
  • Investment from the Clark Group accelerated ThruDark's growth and provided valuable guidance.
  • Bringing in a CEO was a strategic move to professionalise the business.
  • International expansion is a focus, with a growing presence in the US and Canada.
  • Reflecting on achievements is important for maintaining motivation and setting future goals.
...more
View all episodesView all episodes
Download on the App Store

Inside Commerce: Ecommerce Strategy, CX and Technology PodcastBy Paul Rogers and James Gurd

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

7 ratings


More shows like Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

View all
The Infinite Monkey Cage by BBC Radio 4

The Infinite Monkey Cage

1,940 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Fördomspodden by Emil Persson / Perfect Day Media

Fördomspodden

28 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,898 Listeners

Today in Focus by The Guardian

Today in Focus

981 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

Militärhistoriepodden by Historiska Media | Acast

Militärhistoriepodden

11 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

1,005 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,067 Listeners

Högt i tak by Sanna och Rosanna

Högt i tak

11 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

971 Listeners