Beauty thrives on adjectives – and the cosmetics industry knows exactly how to use them.

Walk into any beauty store and you'll see words like "nourish", "revitalise", "transform" and "illuminate" designed to spark emotional reactions. But more often than not, that reaction is insecurity.

In this episode of Green Beauty Conversations, host Lorraine Dallmeier argues that it's time for a radical rethink and proposes a radical proposal: adding a seventh criterion to Europe's cosmetic claims regulations – one that respects human dignity.

Tune in now to find out what it's all about!

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