Hammer & Grind : Built For Contractors

EP30: Thomas Williams Talks About The Importance Of Role-Playing


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The guys are joined by special guest Thomas Williams, an expert in the field of sales, who is here to discuss a very important topic.

In this episode, we talk about…

  • Thomas’s background and how he started a gutter business and a remodeling business without hands-on contracting experience.
  • Thomas’s specialties, which are business and communication.
  • Why Thomas decided to begin participating in sales role plays after 19 years of successfully running businesses and how role-playing is beneficial for everyone, no matter how much experience they have.
  • Why you need to develop repeatable processes for sales.
  • The four step Profit Sales System and how it can help you and save you time.
  • What a sales role play is and how it works to prepare you for sales calls.
  • Reasons why some contractors don’t want to role play, and rebuttals against those reasons.
  • “A-ha” moments that Thomas had during the role play process.
  • How the Profit Sales System better prepared Thomas’s businesses to survive COVID.
  • Reasons for charging a consultation fee, and how role playing gives you the confidence you need to sell that to potential customers.

Links to Resources:

Start role playing in the Profit Club – www.hammerandgrind.com/theprofitclub 

Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup 

Facebook – https://www.facebook.com/hammerandgrindpodcast 

Instagram - https://www.instagram.com/hammerandgrindpodcast/ 

Brad Huebner’s Instagram - https://www.instagram.com/teamhandy/ 

Eric Triplett’s Instagram - https://www.instagram.com/theponddigger/ 

Website – www.hammerandgrind.com 

Help us get the word out to other contractors by leaving us a review or sharing our podcast!

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Hammer & Grind : Built For ContractorsBy Brad Huebner

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