Eric talks with social media expert Dalton Fisher, whose company, Fisher Multimedia, helps businesses with their social media presence, discusses strategies for creating viral content, the evolving landscape of social media algorithms, and the benefits of an online presence for businesses, including brand recognition, lead generation, and employee morale. The conversation highlights the shift from follower-based metrics to content performance and the importance of authentic, engaging video in capturing audience attention, even if it means embracing "weird" or controversial approaches for increased visibility and engagement.

Key Takeaways:

• Jump in and start creating content, accepting that your first five to ten videos will likely be bad, as this is how you learn and improve
• Prioritize strong visual hooks and keep the camera moving in the first three seconds of your videos to capture attention.
• To boost engagement, strategically include slightly incorrect or suggestive statements in your content to draw out comments.
• Focus your time on producing new videos instead of trying to respond to every comment, as making new content is a better use of limited time.
• Understand that followers are no longer the most important metric for content reach, and content primarily provides indirect value like brand building and social proof rather than direct monetization.

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