What you'll get from the podcast:

• Gain insights into the latest ecommerce trends and how they affect business strategies.
• Understand the impact of AI on product discovery and customer engagement.
• Learn about the strategic shifts in customer loyalty programs.
• Discover the role of data intelligence in driving business success.
• Explore the growing influence of social commerce platforms like TikTok.

It has been another busy year in ecommerce, the year when AI became mainstream and sped into town on a wave of hype.

Our State of Industry podcast offers a strategic review of the ecommerce landscape during the past year, focusing on key trends and developments.

The episode delves into the impact of tariffs on cross-border trade and the genuinely transformative effect AI is having on the industry, highlighting how these factors have shaped business strategies and market dynamics.

We discuss the challenges and opportunities presented by AI, particularly in product discovery, and the significant increase in AI-driven traffic to retail websites.

We also explore the evolving nature of customer loyalty programs, emphasising the shift from traditional points-based systems to more strategic, value-driven approaches that foster deeper customer relationships.

The podcast further examines the role of data intelligence in enhancing business decision-making, with a focus on the growing sophistication of data analysis tools and the importance of integrating AI capabilities.

Social commerce is also covered, noting the rise of platforms like TikTok as key players in the ecommerce space, rivaling established giants like Meta.

Key chapters:[00:00:30] Introduction and Overview[00:03:30] Impact of Tariffs and AI[00:10:00] Customer Loyalty Evolution[00:16:00] Data Intelligence in E-commerce[00:22:00] Rise of Social Commerce