Beauty packaging is one of the most expensive mistakes an indie brand founder can make. And yet most brands still treat it as an afterthought.

In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier unpicks why leaving packaging decisions to the last minute costs brands far more than money, and why some of the most well-intentioned choices, from dark violet glass to biopolymers made from sugarcane, may not be as lower-impact as they appear.

If you've ever chosen your packaging based on how it looks rather than what happens to it when it's empty, this episode is for you.

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