Today on the show, we have Megan McMullin, Outreach Lead at MeetEdgar.

In this episode, we discussed in-depth how MeetEdgar uses office hours, webinars and educational content as a channel to talk to customers at scale, gather feedback, build a robust community, and ultimately improve retention.

Megan also shares the exact formula MeetEdgar uses to measure the effectiveness of their efforts in reducing churn, how she passes the qualitative data collected to the product team, and how they use Facebook ads as an engagement and reactivation channel for their users.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.