Drew Birnie was in the middle of a PDH program in neuroscience when he started working with Mark Manson. “That came out of left field,” he told me. Manson initially hired Birnie as a researcher to help the author “synthesize” complicated ideas.

These days, Mark Manson is one of the most famous authors alive thanks to 'The Subtle Art of Not Giving a F*ck.' Birnie has been with him since the early days and currently overseas website content, SEO, and email.

In this interview, we talk about being curious by nature, blurred responsibility lines with small teams, why he enjoys being a generalist, how they set up Manson’s premium account for the website and the problem with today’s market encouraging creatives to “niche down.”

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60-seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom on your iTunes Podcast app and click “Write Review"). Enjoy the show!