Unlike a traditional story where fathers, grandfathers, mothers, and grandmothers handed down generations of stories, hunting locations and secret spots, techniques, ethics, ethos, and even weapons, Blood Origins Founder Robbie Kröger's story is a little different. He had everything of the hunting life given to him, all but the personal experience of it. He was surrounded by the tools, the trophies, the stories, and even a letter from his grandfather telling him that the hunt was "In My Blood."

Born and raised in South Africa, conservation and hunting was in his blood, but access to it was a dream. Now a proud American and avid hunter and conservationist, and with a Ph.D. in Biological Sciences from Ole Miss, Robbie created Blood Origins, a global non-profit whose mission is to convey the truth about hunting and conservation to the non-hunting majority.

Sheep Fever Co-Host Gray N. Thornton visits with Robbie on his vision for Blood Origins, its messaging, its impact, and most important, how Blood Origins and Robbie's voice can move the needle to ensure our hunting heritage remains not only in our blood, but as a pursuit, passion, and privilege all can enjoy if we choose.