Today on Churn.fm, we have Huw Slater, the Chief Financial Officer at Travelperk!

In today's episode, we discussed the importance of looking at cohorts when measuring retention, how Huw goes about measuring a customers' lifetime value, and whether or not word of mouth can be measured. 

We also talked about the concept of a "growth ceiling" and how Huw evaluates opportunities that drive growth to allocate capital to.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.