For more than a decade, Micky and a band of talented misfits and creative minds have grown the agency from a small, digital-first shop to a thriving, 58-person agency that’s distinctive product-led approach has attracted partnerships with iconic brands like Shiner Beer, De’Lorean, Pepsi, Diageo, Nike, Audi, NatureSweet and others.

Originally from the Dominican Republic, Micky immigrated to Austin in 2005, where he embarked on his career journey at Latinworks. Soon after, he launched Bakery, which slowly and steadily has built a reputation for a unique, product-centric approach to working with clients.

In this interview, we talk about his agency Bakery, the return to craft, small agencies and brands doing great work, personal branding for writers, and more!

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