In this episode of AI for Interior Designers, Jenna sits down with Bree Cassidy from Howard Elliott to talk about how one manufacturer is changing the game for designers with smarter, more efficient tools.

Howard Elliott has been a designer favorite since their early mirror collections in 2001, and today they offer over 5,000 SKUs ranging from mirrors and accent furniture to custom textiles, wall art, and outdoor pieces—all with a strong focus on customization. Bree shares how the brand’s new website update takes the guesswork out of sourcing, with features like:

Reverse image search so designers can upload a photo and instantly find similar Howard Elliott pieces

Clean silo photography and lifestyle images that make it easy to visualize products in projects

Wishlists and catalog builders to organize by client or project

Real-time stock visibility and designer-friendly pricing with no minimums

Jenna and Bree also dig into why user experience matters for trade partners, how Howard Elliott keeps customization at the forefront, and why photography and AI-powered workflows are making life easier for busy designers. Plus, Bree shares insider details about their Friday Friends designer spotlights, the annual Show Us Your Howard Elliott design contest, and of course—their legendary showroom happy hours at market.

This episode is equal parts tech-forward insights and down-to-earth designer talk, highlighting what true brand partnerships look like in 2025.

👉 Explore more:

The DAIly – on-demand AI training for designers ($29.99/month)

AI Tools List – her curated collection of go-to AI infused tools

Howard Elliott Website Walkthrough on YouTube – full video tour with Bree and Colleen. 

🎧 Tune in to hear how Howard Elliott is blending AI, customization, and a designer-first mindset—and why it matters for your next project or Watch this Podcast over on Youtube .