Danny Nail, Senior Director at SAP joins us to discuss setting up a global account-based marketing function and establishing a group-wide centre of excellence.

Ep.6 SAP: Setting up a global ABM program

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace.

Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

Business

Marketing

Management

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

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Ep.6 SAP: Setting up a global ABM program

Ep.6 SAP: Setting up a global ABM program

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