Danny Nail, Senior Director at SAP joins us to discuss setting up a global account-based marketing function and establishing a group-wide centre of excellence.

Ep.6 SAP: Setting up a global ABM program

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. 

You can learn more at www.momentumabm.com

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Management

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com

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Ep.6 SAP: Setting up a global ABM program

Ep.6 SAP: Setting up a global ABM program

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