David Carson is a counter-intuitive thinker and creative problem-solver with a knack for uncovering genius where others see nonsense. Known for transforming unconventional ideas into groundbreaking solutions, he has helped global brands like American Express, Nike, Coca-Cola, and IKEA build human connections, captivate audiences, and redefine what’s possible.

As the author of Dumbify and creator of its popular newsletter, Carson inspires individuals and organizations to embrace “dumb” ideas—those that seem foolish at first but often hold the smartest answers.

In this interview, we talk about the concept of "dumb thinking," the power of humor to connect with people and make ideas more memorable, Carson’s creative process, and how he uses "dumb thinking" to come up with new ideas for his writing and other projects.

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