This episode was recorded and put live on Friday 7th July 2023, just 24 hours after the Threads App went live. Please note that some of this data is date sensitive.

In this episode, we dive into the launch of Threads, the latest app from Meta, which is generating a lot of buzz in the social media world. Threads is an Instagram app and is being touted as a rival to Twitter, offering a predominantly text-based platform.

Where I am in Perth, Western Australia, I downloaded the app at 5.46am and was not able to set up my account. Fast forward an hour or so later and I was on – my account is officially 437,912

According to the official Mark Zuckerberg profile @zuck on threads the first day for Threads was meteoric

• 2 million sign ups in the first 2 hours

Here is a summary of some of the features and limitations of the Threads App

• Increased Character Limit: Threads allows users to post up to 500 characters, compared to Twitter's 280-character limit for non-verified accounts.

Concerns and EU Launch: Meta's dominance in screen time raises concerns about spending even more time on their platforms. Threads has not yet launched in the EU due to regulatory uncertainty and strict data privacy laws.

• Why Threads is gaining popularity:
  

Join us on this episode as we delve into the world of Threads, exploring its features, limitations, and the impact it may have on the social media landscape.