Stop sabotaging your sales and start establishing an affinity with your customers. Listen to learn why your customers must always know, like, and trust you!

In this episode, we talk about…

• What affinity is and how it impacts sales
• 3 things that must happen on every single sales call:

1. Customers must know you

2. They must like you

3. They must trust you

• Remember: Sales isn’t about you, it’s about the customer
• Suggestion to record your next sales call to become aware of what you say
• Don’t try to be perfect for your clients
• It’s okay to not know everything
• Understand what head trash your client might have and how to work around it
• Don’t make the customer wrong
• Create a winning opportunity
• Make sure these 3 things align:

1. Affinity

2. Reality

3. Communication

• 2 types of sales wins:

1. Customer likes you and wants to hire you

2. Customer likes you and can’t afford you (but still refers you to others)

Links to Resources:

Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub

Discord - https://discord.gg/jd3yX6crQ8

Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup

Facebook – https://www.facebook.com/hammerandgrindpodcast

Instagram - https://www.instagram.com/hammerandgrindpodcast/

Website – www.hammerandgrind.com

Help us get the word out to other contractors by leaving us a review or sharing our podcast!

Hosted on Acast. See acast.com/privacy for more information.