Take a deep dive into the world of Instagram with social media expert Katya Willems. Katya is an Instagram specialist who provides courses, workshops and one to one training to small businesses. She joins Bronwyn on Singing Teachers Talk to explain the often confusing and ever changing social media trends. 

KEY MOMENTS

‘They’re squeezing their brand into a format without thinking about what they need to get across’ 

‘The reason reels are popular is because Instagram pushes them to try and compete with Tik Tok’

‘View it as a blank canvas to fill with your content’

ABOUT THE GUEST 

Katya Willems is an Instagram Coach and 'cheerleader'. After a long career with the BBC, she set up Easyinstamcr in 2017, which delivers Instagram workshops, retreats and one-to-one training.

Katya has worked with the likes of The Lake District National Park and Victoria Baths and smaller businesses ranging from PR consultants, marketers, yoga teachers, photographers and coaches.

She says: “I believe that behind every business is a fascinating story. I love digging in and helping the people I work with understand why their story is interesting and how to translate that into content.”

 EPISODE RESOURCES 

BAST Training 

Guest Website:

• https://easyinstamcr.com/

Social Media:

• Instagram @easyinstamcr
• Twitter @easyinstamcr

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