John McKeever is a versatile writer, actor, and director with a diverse portfolio spanning television, stand-up, and digital media. His writing credits include work for MTV, TruTV, NBC, and Comedy Central, and as a stand-up comedian, he was recognized as a New Face at the 2014 Just for Laughs Festival in Montreal.

McKeever has appeared on Comedy Central’s Adam Devine’s House Party, HBO’s High Maintenance, and was a regular on TruTV’s Almost Genius. In 2017, he wrote, directed, and starred in the Comedy Central pilot Delco Proper. He later co-wrote and directed the hugely popular YouTube sketch series Gilly & Keeves, culminating in the 2022 release of Gilly & Keeves: The Special, which he produced alongside longtime collaborator Shane Gillis.

He is currently showrunning and directing Season 2 of Tires, his hit Netflix series.

Tires follows Will, an unqualified heir, who attempts to turn his auto repair business around while enduring torment from his now-employee cousin, Shane.

In this interview, we talk about overcoming gatekeepers and the DIY mindset; how he's learned to identify whether an idea is better suited for standup, a sketch, a TV show, or a movie; the origin and development of TIRES; scripted vs. improvised dialogue, and much more.

Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS, right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy!

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