<p>In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?</p> <p>Becks Powell, Senior Marketing Manager, Riverbed</p>

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed

Ep.67 Riverbed: Bridging the global-regional marketing divide

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace.

Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

Business

Marketing

Management

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

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Ep.67 Riverbed: Bridging the global-regional marketing divide

Ep.67 Riverbed: Bridging the global-regional marketing divide

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