<p>In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?</p> <p>Becks Powell, Senior Marketing Manager, Riverbed</p>

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed

Ep.67 Riverbed: Bridging the global-regional marketing divide

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. 

You can learn more at www.momentumitsma.com

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Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com

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Ep.67 Riverbed: Bridging the global-regional marketing divide

Ep.67 Riverbed: Bridging the global-regional marketing divide

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