In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

Ep.68 Roche: Passion, personalization and the future of account-based experiences

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace.

Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

Business

Marketing

Management

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

Share Ep.68 Roche: Passion, personalization and the future of account-based experiences

Sign up to save your podcasts

Ep.68 Roche: Passion, personalization and the future of account-based experiences

Ep.68 Roche: Passion, personalization and the future of account-based experiences

More shows like Reinvent B2B Customer Growth

The Official SaaStr Podcast: SaaS | Founders | Investors

Pod Save America

The Daily

Worklife with Adam Grant

B2B Marketing Podcast

FPL Pod

All-In with Chamath, Jason, Sacks & Friedberg

The Marketing Millennials

Huberman Lab

The Dave Gerhardt Show (from Exit Five)

The News Agents

The Tucker Carlson Show

Breaking the bias

The Client-Centric CMO