Often consumed to celebrate victory, sometimes even survival, but just as often to mourn defeat, whiskey and wild sheep do go together. Such was the vision of founder Robert Gertsner when he conceived of wild sheep inspired distilled adult beverages now known as Full Curl Brand's. Rob is a successful entrepreneur and a passionate and equally successful sheep hunter. A bowhunter, his coveted offerings of bourbon, rye, gin, and vodka match his pension for doing it the right way even if that is not the easy one.

Sheep Fever co-host Gray Thornton and Rob discuss how the brand started, sheep and mountain hunting, the liquor business, the Sheep Show, partnerships and how Rob pays it forward by donating a portion of every bottle sold to fund wild sheep conservation.

Pour yourself a glass, grab a fine cigar, relax, make no apologies, and sit back and enjoy this episode.