In this episode of The Social Circus, host Sarah Thomson answers questions from listeners about running successful Meta ads. She covers topics such as targeting specific geographic areas, determining a good cost per acquisition (CPA) or cost per click (CPC), choosing the right audience size, knowing when to make adjustments to an ad, and the order in which to test different components of an ad. Sarah emphasizes the importance of testing and patience when running ads, and shares her personal strategies for achieving success with Meta ads.

Key Takeaways:

1. Targeting specific geographic areas is possible in Meta ads, and it's important to consider the distance people are willing to travel for events or services.

Quotes:

• "Successful people fail fast and fail often." - Jenny Cole