Sarah Thomson, the host of The Social Circus podcast, answers listener questions about Meta ads and provides insights into other advertising platforms. She explains the importance of understanding the audience on different platforms before running ads and highlights the differences between Google Ads and Meta Ads. Sarah also emphasizes the need to know how customers find your business and the scalability of your products or services when considering ads. She discusses the Advantage Campaign Budget feature in Ads Manager and shares her best-performing ad campaign, which is a lead magnet for a Canva class on creating reels.

Key Takeaways:

• Before running ads on a platform, establish a presence and test it organically to see if your audience is there.

Quotes:

• "Before you run any paid ads on a platform, it is always wise to have a presence on that platform." - Sarah Thomson