Sarah Thomson, host of The Social Circus podcast, welcomes back guest Simone, a Pinterest and SEO expert. They discuss the unique aspects of Pinterest as a search engine and how it differs from traditional social media platforms. Simone shares her journey from Pinterest to SEO and explains the three key elements of SEO: technical optimization, usability, and keyword optimization. She emphasizes the importance of Google Business profiles and collecting reviews. Simone offers a done-for-you service for both Pinterest and SEO, empowering clients to manage their own websites.

Simone is a Pinterest and SEO expert who fell into the world of digital marketing while looking for a creative outlet outside of her nursing career. She is passionate about helping businesses optimize their online presence and has become an expert in both Pinterest and SEO strategies.

Key Takeaways :

Pinterest is a search engine, not a traditional social media platform.

"Pinterest is a search engine where you come for yourself, not to learn about other people." - Simone