Sales is not what 99% of Contractors think it is. Sales is not about convincing prospects for YOUR benefit. It is about persuading them for THEIR benefit.

In this episode, we talk about:

• Why you need to change the framework in which you view sales
• Quality - It is important but it does not sell jobs
• Making a personal connection
• Not trying to convince people to like or hire you
• What you need to do in order to create that connection with the prospect
• Connecting to other humans on an emotional level

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