Uncontrolled beauty consumerism is inherently not a sustainable economic activity. We've said it before on the Formula Botanica podcast but it's worth stressing again: the entire life cycle of a consumer beauty product from cradle to grave can be a long list of carbon-producing processes. The growing, harvesting, processing and shipping of raw, natural materials coupled with beauty product packaging, distribution, retailing and waste create a complex chain of potentially carbon-emitting steps and unsustainable practices.

So, faced with this reality and a sense of overwhelm about the daily news on the climate crisis, what can an indie beauty brand meaningfully do to ensure it doesn't burden the planet, or do even better by becoming planet positive?

With this key question in mind, Green Beauty Conversations' podcast host and Formula Botanica CEO Lorraine Dallmeier invited the founders of indie brand BYBI to shed light on their mission to become not just a carbon neutral but also a carbon-negative – or planet-positive – beauty brand.

In this insightful, no-holes-barred episode, Formula Botanica graduates and BYBI co-founders Dominika Minorovic and Elsie Rutterford prove the sceptics wrong. Listen in for some refreshing honesty in a world of greenwashing and hear how one beauty brand is carrying out sound plans to sink carbon while successfully selling skincare.