January 23, 2024

EP88 - Demystifying the Launch Process: A Guide to Successful Digital Product Launches

22 minutes

Dive into the exciting world of launching with Sarah Thomson in episode 88 of the Social Circus, where she unpacks the intricate puzzle of digital marketing launches. This episode serves not only as a comprehensive guide but also demystifies the daunting experience of launching a product or service in the digital space. If you've been wrestling with the idea of a launch or find yourself intrigued by the process, keep reading for an episode that promises to empower and enlighten.

Sarah explains the multifaceted stages of the launch process, beginning with the ‘prelaunch’ phase, steering through the core launching event, and smoothly landing into post-launch activities. With an enticing blend of marketing strategies, Sarah advocates for the engagement of one's digital audience and emphasizes the critical nature of staying visible and consistent across platforms. The discussion is ripe with insightful tips, from warming up your audience to harnessing the energy during the launch for optimal results. Read on as Sarah reveals her tried-and-tested methods and offers a golden opportunity to access her "Ultimate Launch Toolkit" as the trajectory towards successful launching is charted.

Key Takeaways:

Launching refers to a systematic online event aiming to get a product or service in front of an audience, inciting engagement and anticipation for purchase.

The prelaunch phase is crucial, often involving waitlist creation or engaging launch events like webinars and social media blitzes to prime the audience.

A launch period of 10-14 days is optimal to maintain momentum and provide adequate time for consumers to make purchasing decisions.

During the launch, an entrepreneur should be highly visible, engage actively with potential consumers, and anticipate a surge of last-minute sales.

Post-launch activities are essential, including soliciting feedback from non-buyers and offering modified versions of the product that could lead to future conversions.

Notable Quotes:

"Launching is typically an online event and involves using all of your digital marketing strategies."

"If you launch, you will always perform better than if you just kind of have your cart open and you just talk about it now and then."

"The launch is the language that we use to say, this is the moment that I'm going to be putting my offer out into the world."

"During the launch period, you are blanketing your social media, you are emailing your list as much as you're comfortable."

"The purpose of a launch event is to get someone warmed up and excited about your offer."

Resources:

Referenced in the discussion is Sarah Thomson's "Ultimate Launch Toolkit," which is available at a reduced price of $97, down from the usual $297.

Invoke the enthusiasm and strategy behind successful digital launches by giving the full episode a listen, and don't forget to explore Sarah Thomson's "Ultimate Launch Toolkit" for a step-up in your launch game.

Stay tuned for more of Sarah's empowering and expertise-laden discussions on the Social Circus.

Ultimate Launch Toolkit

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By Sarah Thomson - Online Social Butterfly

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