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AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape.
Takeaways
Chapters
00:00 Introduction to Austin Scott and Bedrock Platform
02:11 Austin's Career Journey in Ad Tech
11:33 Transitioning to Xander and Cultural Insights
14:45 Challenges in the Ad Tech Ecosystem
20:23 The Future of CTV and Programmatic Advertising
27:05 Redefining the Marketing Funnel
Learn more about your ad choices. Visit megaphone.fm/adchoices
5
2929 ratings
AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape.
Takeaways
Chapters
00:00 Introduction to Austin Scott and Bedrock Platform
02:11 Austin's Career Journey in Ad Tech
11:33 Transitioning to Xander and Cultural Insights
14:45 Challenges in the Ad Tech Ecosystem
20:23 The Future of CTV and Programmatic Advertising
27:05 Redefining the Marketing Funnel
Learn more about your ad choices. Visit megaphone.fm/adchoices
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