It’s fair to say, the ecommerce platform vendor landscape is cluttered. People have their preferences, based on prior experience and also, let’s be honest, bias. Depending on which expert source you read, the recommendation for which platform is best varies and there are so many resour, including Gartner’s Magic Quadrant and Forrester’s Wave.

When comparing platforms, it often appears that they do very similar things, with comparable feature sets either achieved natively or through ecosystem partners and apps/plugins. But how they do it and how close this fits with your operational model can vary significantly, as can the cost of running each platform. For this episode, we answer a question we've heard asked many times: does platform choice really matter i.e. is it worth spending time and £££ doing a detailed selection or can you just pick a platform that seems a good fit?