For decades, the hunting and conservation community has advocated—through organizations, programs, and initiatives—for educating the non-hunting majority on the value of hunting to wildlife and habitat conservation. This need is even enshrined in the Wild Sheep Foundation mission: to educate the public and youth on sustainable use. But have we succeeded? Is this focus still critical? And how do we move the needle on public perception?

In this episode, Mark Hall of the Wild Origins Canada Foundation joins Gray N. Thornton to explore how storytelling can reach the "moderate middle"—impacting, educating, informing, and challenging thought around hunting and conservation. They discuss what messages resonate, which fall flat, and how to shape hearts and minds in a changing landscape.

Mark also shares the vision behind Project Grizzly Balance—an effort to restore the sustainable use of grizzly bears across British Columbia and beyond for the benefit of both wildlife and people.