Did you know that cart and checkout abandonment account for up to a 70% loss in sales on average, based on 41 studies conducted between 2012 and 2019? Reducing and recapturing this lost revenue can greatly increase your conversions, allowing you to grow faster. One way to achieve this is to improve the quality of data capture using smart automation tools.

For our 96th episode, James was joined by Matt Furneaux, Global Commercial Director at Loqate, a GBG solution. Loqate is a global solution specialist, providing a range of technology services to ecommerce teams to improve data capture and validation in the checkout.