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In this episode of 'Around the Chute' the hosts delve into the intricacies of Expected Progeny Differences (EPDs) and their influence on livestock selection. They discuss the unpredictability and sometimes misleading nature of EPDs, the importance of phenotypic traits, and share personal anecdotes about calving, heifer management, and foot traits. The role of marketing, both traditional and digital, in livestock sales is debated along with innovative ideas for interactive catalogs. The conversation also touches on generational differences in cattle breeding and the impact of genomic data on cattle selection. Throughout the episode, the hosts emphasize the value of relationships, networks, and honest communication in the cattle industry.