AABP Executive Director Dr. Fred Gingrich is joined by current AABP President-Elect Dr. Mark Hilton to talk about opportunities for beef cow-calf veterinarians to assist their clients with bull selection. Hilton emphasizes that the number one conversation starter for offering consultative services is to ask questions and listen to your clients.

The first question is to ask your clients what are their goals? Veterinarians can assist producers, but having the client outline their goals is a way for the veterinarian to develop the programs to achieve those goals. The next question to ask is “would you like help with that?” Your clients may not be aware of your expertise on a topic which can be delivered in an unbiased manner to help the producer achieve their goals.

When selecting a bull, the veterinarian should also help the producer identify disease risk. Asking the seller if you can discuss the herd with their veterinarian is a good way to identify any disease risks to the purchaser. The veterinarian can also ask specific questions about what they want to accomplish with their bull purchase. This can include identifying if the bull will be used in heifers or cows to identify where you want to rank calving ease of the bull. The bull should also optimize heterosis for the cow herd. Incorporating cross breeding has a potential value of $400 per cow due to increased longevity, increased pregnancy rate and increased weaning weights. The veterinarian should also evaluate if the herd is retaining heifers and ask how they market calves.

Hilton reviews the EPDs and selection indices that he ranks as important for bull selection. When looking at the calving ease differential EPD for bulls used in heifers, this trait is 9 times more accurate than actual birth weight of the bull, which can be influenced by other factors. It is also important to understand the breed differences in EPDs and to review EPDs and selection indices by breed.

Veterinarians can play a key role in working with their clients on achieving their goals and how bull selection plays a part in that process. Hilton also mentions the AABP Cow-Calf Consulting Seminar which will be held in Alberta, Canada July 8-10, 2026. Registration is open and limited to 12 attendees. Bull selection and genetics will be one component of this seminar which will provide practical information on the pillars of beef cow-calf consulting practice. For more information on this seminar and to register, go to this link. The seminar is also held during the Calgary Stampede Chuckwagon Races and is close to the world-renowned Banff National Park for entertainment options while you are in the area.