Epic By Nature

"No Playbook. Navigating Through COVID-19" explores in detail our company’s journey through the crisis that COVID-19 has presented. The third part "The Future," explains how we crafted the plan to honor our pass holders, and Rob Katz shares his thoughts and perspective on the future.

Right now across our Company, our ski and snowboard instructors – our pros – are opening up our sport and mountains to guests across North America. From child to adult, from beginner to highly-skilled, our pros spend more time with guests than most of us and are therefore uniquely positioned to deliver an Experience of a Lifetime.

Ski instructors have had a profound impact on growing my confidence and expanding my ability in the sport and I am excited to share their stories today. How did they find their way to teaching? What tactics and techniques do they use? What credentials do they need? How do they manage the logistics and the business of ski school?

Right now across our Company, our ski and snowboard instructors – our pros – are opening up our sport and mountains to guests across North America. From child to adult, from beginner to highly-skilled, our pros spend more time with guests than most of us and are therefore uniquely positioned to deliver an Experience of a Lifetime.

Ski instructors have had a profound impact on growing my confidence and expanding my ability in the sport and I am excited to share their stories today. How did they find their way to teaching? What tactics and techniques do they use? What credentials do they need? How do they manage the logistics and the business of ski school?

Right now across our Company we are preparing for the North American winter season. Keystone has already opened, in Colorado we had record snow fall in October, we are welcoming our seasonal employees, anticipation is building, and our snow guns are fired up.

So it is only appropriate that in this episode of Epic By Nature, we explore the story of our snowmakers and snowmaking. After all, snow is why we come to work every day. Where does the passion for snowmaking come from? How did it come to be? How does snowmaking differ across our resorts? What is the science and technology behind it? And what is the impact to our environment?

Right now across our Company we are preparing for the North American winter season. Keystone has already opened, in Colorado we had record snow fall in October, we are welcoming our seasonal employees, anticipation is building, and our snow guns are fired up.

So it is only appropriate that in this episode of Epic By Nature, we explore the story of our snowmakers and snowmaking. After all, snow is why we come to work every day. Where does the passion for snowmaking come from? How did it come to be? How does snowmaking differ across our resorts? What is the science and technology behind it? And what is the impact to our environment?

The Epic Season Pass is the engine of our business, but once upon a time it was just an idea. Over a decade ago we drastically reduced the price of skiing when we introduced the Epic Season Pass. We were risking revenue, for stability for our company and flexibility for our guests.

Today we are sharing the pass story. Why did we launch the pass? What was our strategy? What was the reaction of the industry, our guests and employees? How did we grow and diversify the product? What is our reaction to competition and what’s next?

The Epic Season Pass is the engine of our business, but once upon a time it was just an idea. Over a decade ago we drastically reduced the price of skiing when we introduced the Epic Season Pass. We were risking revenue, for stability for our company and flexibility for our guests.

Today we are sharing the pass story. Why did we launch the pass? What was our strategy? What was the reaction of the industry, our guests and employees? How did we grow and diversify the product? What is our reaction to competition and what’s next?

One of our four strategic pillars of our Company is Acquisitions & Integrations. Acquisitions build our geographic diversity to protect us from weather variability; increases the diversity of our guest experience adding value to our guests from our season pass programs; and broaden the breadth and diversity of our talent, allowing us to solve industry problems at scale that none of us could do alone. Acquisitions also grow our business and allow us to scale, create investment efficiencies and truly leverage data. But, to make all this possible, we must be more than just a collection of nice things, we need to come together as a true team - and that takes integrations - the process of unifying and aligning our resorts around a common purpose. In this episode of Epic By Nature, we are exploring integrations from every angle; how it feels to be an employee at an acquired resort, how it feels to be COO of a resort leading through the transition and how corporate gets it done.

One of our four strategic pillars of our Company is Acquisitions & Integrations. Acquisitions build our geographic diversity to protect us from weather variability; increases the diversity of our guest experience adding value to our guests from our season pass programs; and broaden the breadth and diversity of our talent, allowing us to solve industry problems at scale that none of us could do alone. Acquisitions also grow our business and allow us to scale, create investment efficiencies and truly leverage data. But, to make all this possible, we must be more than just a collection of nice things, we need to come together as a true team - and that takes integrations - the process of unifying and aligning our resorts around a common purpose. In this episode of Epic By Nature, we are exploring integrations from every angle; how it feels to be an employee at an acquired resort, how it feels to be COO of a resort leading through the transition and how corporate gets it done.

In this episode we are exploring what it takes to join patrol, to learn the skills and to come back season after season in sometimes arduous weather conditions. We are also exploring how patrol has evolved over the years, the pioneering history, the technical advancements and the stories of the people who have led the way.