What happens when AI meets creativity and respects the people behind it?

In this episode of The Business of Creators, Ian Shepherd sits down with Oscar Höglund, CEO & Co-founder of Epidemic Sound, to dive into how AI is transforming music in content creation without replacing artists. From emotional storytelling to fair artist compensation, this is a deep dive into building creator-first tools that actually work. Steve Wright, filmmaker and YouTuber, joins the conversation to share a creator's perspective.

Topics Discussed:
- The vision behind Epidemic Sound and its 16-year journey
- Launching "Adapt" — Epidemic's AI tool that empowers creators
- Steve Wright’s creative process and the role of music in storytelling
- Music’s emotional impact and how it shapes content
- The balance between AI innovation and ethical responsibility

If you listen to this episode, you'll learn:
- How to use music to dramatically elevate your video content
- Why AI doesn’t have to replace artists — it can support them
- How tools like Adapt can save creators hours of editing time
- What smart creators are doing to diversify their income
- How working with creator-first platforms builds long-term success

Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!