Learning From Your Customers (And Yourself, Too!) in Your Print on Demand Business

Welcome to my limited series on Print on Demand! In our sixth episode I discuss:

• Not Being Afraid to Pivot
• How Sometimes We Don't Love What We Thought We Did
• How I Test Items In My POD Shop
• A Refresh of Mixing What You Love With What Sells
• Ways I Pivoted My Photography, POD Shop, and Mockups
• How to Pay Attention to What Sells

Wanna know this episode in one quote? I got you!

"You started your shop to sell tee shirts to science teachers but noticed you’re mostly selling sweatshirts to women working in STEM. Where do you go from here?

One of the most amazing parts of Print on Demand is this: You don’t have to do things one way. More important? Because there’s no physical inventory, you can scale however you want. Traditionally, you’d have to order - and then off load - your products. With POD, though, you can test a ton of stuff and, if something starts to sell, you don’t have to wait for it to arrive and test. You can immediately start a new test."

NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024

*Marked explicit in case there are swears! I don't think there are any on this one, though!

Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram

Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!

And best of all? Three free mocks!

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More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.

Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!

For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.

For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the 35L or 50L. I do all of my editing in Adobe Lightroom and have since 2011! It's my jam!

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