You don't earn the right to charge appropriately for your work! This week the girls talk about pricing based on panic over circumstances VS pricing based on sustainability. Learn techniques this week to establish your ideal client and how to plan your business around them. How do you create value without undercutting the competition and defacing your brand?

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.