Ever wonder why you start strong, then quit right before things finally click? It’s not because you’re lazy or lack discipline. It’s because most people quit right before their identity actually begins to change.

In this episode, Cody Hofhine breaks down the simple but powerful 66-day framework that explains why habits stick, or don’t. He walks through the three phases your brain goes through when you try to change, why the middle always feels messy, and how staying in long enough rewires who you believe you are.

You’ll Learn How To:

• Build habits that actually last instead of burning out
• Push through resistance without relying on motivation
• Understand what’s happening in your brain when change feels hard
• Stop quitting during the messy middle
• Shift your identity, not just your routine

What You’ll Learn in This Episode:

(00:00) Why most people quit right before real change begins

(01:30) The 66-day habit rule and how identity actually forms

(03:45) Phase one: why the first 22 days feel so hard

(06:00) Phase two: the messy middle where most people give up

(08:30) Phase three: when habits finally start to feel natural

(10:30) Why committing to one habit can change everything

Who This Episode Is For:

• Entrepreneurs who keep restarting goals every year
• Leaders who want real personal change, not temporary motivation
• Anyone frustrated by knowing what to do but struggling to stay consistent
• People ready to become someone new, not just try harder

Why You Should Listen:

If you’ve ever told yourself, “This just isn’t who I am,” this episode will challenge that belief. Cody Hofhine breaks down the science, the mindset, and the real-life application of how identity is built, one habit, one decision, one day at a time.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/ 

Instagram: https://www.instagram.com/codyhofhine/