The Cody Hofhine Show

What if building a bigger business didn’t have to mean sacrificing the people you love most? Success is one thing, but building a business that gives you more freedom instead of taking over your life is a whole different challenge.

In this episode, Cody Hofhine sits down with Mark Parrish, a McDonald’s owner-operator who runs 22 locations, generates $88 million in annual revenue, and employs over 1,000 people. But what makes Mark’s story worth listening to isn’t just the size of his business. It’s how he’s built it while staying intentional about his wife, five kids, and the legacy he wants to leave behind.

Mark shares the lessons he’s learned about growing beyond the hustle, becoming a better leader, and building a team you can trust. He also opens up about creating a family vision, setting clear values at home, and redefining success beyond money and material possessions. If you’re working hard to grow your business but don’t want to lose sight of what matters most, this conversation will give you a fresh perspective on what it really means to win in business and in life.

You’ll Learn How To:

• Grow your business without becoming the bottleneck holding it back
• Shift from doing everything yourself to building a team you can trust
• Develop the leadership skills needed to take your business to the next level
• Create a family vision, shared values, and goals that guide everyday decisions
• Redefine success around freedom, relationships, purpose, and impact
• Build a lasting legacy that goes beyond financial achievements

What You’ll Learn in This Episode:

(00:00) Why building wealth, leading better, and winning at home belong together

(03:00) Mark’s journey to becoming a McDonald’s owner-operator

(15:00) How Mark’s original dream grew into a business far bigger than he imagined

(20:00) The four freedoms Mark is working toward: time, money, relationships, and purpose

(27:00) Why entrepreneurs must learn to let go and trust their teams

(29:00) How your personal growth determines how far your business can go
 (31:00) Why having bigger goals and a sense of purpose still matters after success

(34:00) How Mark measures success as a husband and father

(36:00) Building a family vision, six family rules, and a family constitution

(40:00) Helping your children develop their own values and goals

(42:00) The importance of being intentional about the legacy you leave behind

Who This Episode Is For:

• Entrepreneurs who feel like their business depends on them for everything
• Business owners who want to grow without giving up their time with family
• Leaders who are learning to delegate, build trust, and develop their people
• Parents who want to be more intentional about their family values and goals
• Anyone who wants to build wealth while creating a life filled with purpose and meaningful relationships

Why You Should Listen:

Building a successful business is only part of the picture. The real challenge is creating something that supports the life you want, rather than taking you away from it. Mark’s story is a reminder that you can pursue ambitious goals while being intentional about your family, your leadership, and the impact you leave behind. If you want to grow your business without losing sight of why you started, this episode will help you rethink what success can look like.

Follow Mark Parrish:

Instagram: https://www.instagram.com/themarkparrish/

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if the reason your goal feels achievable is because you’re not dreaming big enough? If you already know exactly how you’re going to reach it, maybe the goal isn’t big enough to change you.

In this episode, Cody Hofhine challenges you to stop shrinking your dreams just because you can’t see the path yet. He breaks down why you need to know where you want to go without worrying about how you’ll get there, and why your biggest goals should require you to become a completely new version of yourself.

Cody also shares how he uses visualization and images to make his future feel real before it happens, why imagination can turn into action, and the simple exercise he wants you to try: write down 100 goals without worrying whether they’re realistic.

Because the real gift of a big goal isn’t just achieving it. It’s who you become along the way.

You’ll Learn How To:

• Dream bigger without needing to know every step
• Separate your vision from the “how” that can hold you back
• Set goals that challenge you to become a better version of yourself
• Turn your goals into clear, powerful images
• Use visualization to connect your future vision with what you do today
• Create goals that feel exciting instead of comfortable
• Ask yourself, “What would the future version of me do today?”

What You’ll Learn in This Episode:

(00:00) Why a comfortable goal might not be big enough

(01:00) Everything you create is created twice — first in your mind, then in reality

(02:00) Why Cody has started creating new images of the future he wants

(04:00) Walt Disney and the power of imagination

(05:00) Know where you’re going, but don’t worry about the how

(06:00) Why your biggest goals should require a new you

(07:00) The lesson Cody learned from Darren Hardy and Jim Rohn

(08:00) Why your business rarely outgrows the person leading it

(09:00) How to turn your goals into powerful images

(10:00) The question that turns imagination into action

(11:00) Cody’s challenge: Write down 100 goals

(12:00) If you knew you couldn’t fail, how much bigger would you dream?

Who This Episode Is For:

• Entrepreneurs who know they’re capable of more but keep playing it safe
• People who have big dreams but get stuck trying to figure out “how”
• Business owners ready to grow into the next version of themselves
• Anyone who feels like their goals have become too comfortable
• People who want to turn their dreams into something they can actually see and work toward

Why You Should Listen:

Sometimes the biggest thing standing between you and the life you want isn’t your ability — it’s your ability to see what’s possible.

This episode will challenge you to stop asking, “How am I going to make this happen?” and start asking, “What do I actually want?” From there, you can create the vision, become the person capable of achieving it, and let the path reveal itself along the way.

And Cody leaves you with one question worth sitting with:
If you knew you couldn’t fail, how much bigger would you dream?

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if you don’t actually need more time? What if you just need to become better at using the time you already have? We all say it. “I need to start working out.” “I need to spend more time with my family.” “I need to work on my business.” “I’ll do it tomorrow.” But somehow, another week goes by and the important things still haven’t happened.

In this episode, Cody Hofhine breaks down his simple MAKE Time Framework to help you stop putting off the things that matter most. He explains how to get clear on what actually matters, put it on your calendar, keep the commitments you make to yourself, and execute even when you don’t feel like it.

You’ll Learn How To:

• Stop waiting for more time and start making time
• Figure out what actually matters each week
• Turn your to-do list into real commitments
• Protect the important things by putting them on your calendar
• Build self-trust by doing what you said you would do
• Take action even when your motivation or energy is low

In This Episode, You’ll Hear:

(00:00) Why you may not need more time - you may need to use your time differently

(01:00) Why you don’t find time, you make time

(02:00) The MAKE Time Framework and why it matters

(03:00) M - How to map out what actually matters

(04:00) A - Why important things need a place on your calendar

(05:00) The difference between a to-do list and a real commitment

(06:00) K - How to keep the promises you make to yourself

(07:00) E - Why you need to execute even when you don’t feel like it

(08:00) How keeping commitments builds self-trust and confidence

(09:00) How to use the MAKE framework every Monday

(10:00) Why the life you want is built with the time you already have

Who This Episode Is For:

• Entrepreneurs who always feel like there isn’t enough time
• Business owners who struggle to stay focused on what matters
• People who keep saying “I’ll do it tomorrow”
• Anyone who wants to become more consistent and disciplined
• People who want to build a successful business without sacrificing their family, health, or purpose

Why You Should Listen:

You probably don’t need another hour in your day. You need to become more intentional with the hours you already have. The MAKE Time Framework gives you a simple way to decide what matters, schedule it, keep your commitment, and get it done.

Because real progress starts when you stop saying you’ll do it - and actually do it.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if you finally had enough money to never work again… and realized money wasn’t the thing you were actually looking for?

Jeff Fieldstad built a successful business, became financially independent, and sold his company at just 35 years old. He had reached the point most entrepreneurs spend their entire lives chasing. But instead of feeling finished, he discovered something much more important: money can give you freedom, but it can’t tell you what to do with your life.

In this episode, Jeff shares the real story behind his success, from growing up with very little and refusing to let his circumstances define him, to building wealth, learning from mentors, and eventually starting another business in a completely different industry. He and Cody talk about why the people you surround yourself with matter, why purpose and passion can create almost limitless energy, and how the definition of success changes when you stop measuring your life by money.

Most importantly, Jeff shares the moment that completely changed how he viewed success, and why, at the end of your life, the people you impacted may matter far more than everything you accumulated.

You’ll Learn How To:

• Stop letting your circumstances determine who you become
• Recognize the difference between stress and healthy ambition
• Surround yourself with people who challenge you to grow
• Build a team instead of believing everything has to depend on you
• Find the work that gives you energy instead of constantly draining you
• Protect your time and become more intentional with your family
• Turn challenges into opportunities for growth
• Define success by the person you become, not just what you achieve

What You’ll Learn in This Episode:

(00:00) Jeff’s journey and why helping others succeed became his competitive advantage

(03:00) Growing up in a difficult environment and refusing to let it define him

(06:00) The boxing coach who taught Jeff some of his earliest life lessons

(09:00) Why your identity can matter more than your circumstances

(13:00) Jeff sells his company at 35 and discovers what money can’t give you

(16:00) The day Jeff reached $1 million in investments at age 25

(18:00) Why the pressure inside you might not be something you need to get rid of

(20:00) Turning fear and discomfort into an opportunity to become your best self

(21:00) Why the rooms you put yourself in can completely change your trajectory

(23:00) How Jeff chooses mentors and why you don’t need just one

(27:00) The power of protecting your energy and being intentional with your commitments

(29:00) What Jeff understands as a second-time entrepreneur that he didn’t know at 21

(32:00) Why your biggest limitation might be your ego

(34:00) Purpose, passion, and finding the work that gives you energy

(37:00) Why hard seasons can be exactly what prepares you for growth

(40:00) The difference between ambition and sacrificing your family

(43:00) How to create more intentional time with the people who matter

(51:00) The funeral that changed Jeff’s definition of success forever

(53:00) The one goal that drives everything else in Jeff’s life

(54:00) What success really looks like when money is no longer the goal

Who This Episode Is For:

• Entrepreneurs who are chasing success but wondering what comes after
• Business owners who feel like everything still depends on them
• Anyone who wants to build wealth without losing sight of their family
• People who are trying to turn difficult beginnings into a better future
• Leaders who want to build teams, serve others, and create a bigger impact
• Anyone asking themselves, “What does success actually mean to me?”

Why You Should Listen:

Jeff had already achieved the financial freedom most people dream about. But the biggest lesson of his journey wasn’t about making more money.

It was about becoming someone worth remembering.

This conversation is a powerful reminder that success isn’t just about what you build, what you earn, or what you can afford. It’s about who you become along the way, the people you serve, the family you build, and the impact you leave behind. Jeff’s definition of success ultimately comes down to having a great marriage, being there for his kids, serving others, making a positive impact, and becoming a good example.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

Follow Jeff Fieldstad: 

Instagram: https://www.instagram.com/mr_fieldstad/?hl=en

What if you worked 10 hours today and still didn’t actually move your business forward? Emails, unnecessary meetings, constant interruptions—you were busy all day, but none of it actually moved the needle.

Cody Hoffine believes the problem isn’t that entrepreneurs aren’t willing to work hard. It’s that we’ve become really good at staying busy with the wrong things. In this episode, Cody breaks down a simple framework that can completely change the way you work: Signal vs. Noise.

Your signal is the three activities that have the greatest impact on moving your business forward. Everything that pulls you away from those three things is noise. Cody challenges you to stop trying to do everything, identify your three signals, and protect them. Because you don’t necessarily need more hours, you need more signal inside the hours you already have.

You’ll Learn How To:

• Identify the three activities that actually move your business forward
•  Recognize the difference between being busy and being productive
• Use the 80/20 approach to protect your highest-impact work
• Get better at saying “no” to meetings, distractions, and low-value tasks
• Delegate and let your team solve problems instead of doing everything yourself
• Review your calendar and see where your time is really going
• Create more growth without simply working more hours

What You’ll Learn in This Episode:

(00:00) Why working longer hours doesn’t always mean growing your business

(01:00) The one question that can change the way you work: “Signal or noise?”

(02:00) The three things that should move your business forward

(03:00) Why entrepreneurs can become experts at being busy

(04:00) The 80/20 shift that can change your productivity

(05:00) Why focus is really about saying no

(06:00) What you need to stop doing to protect your signal

(07:00) The simple exercise to identify your three signals

(08:00) How to look at your calendar and find where your time is actually going

(09:00) Why the goal isn’t to do more—it’s to spend more time on what matters

Who This Episode Is For:

• CEOs and business owners spending more time managing than growing
• Sales professionals who need to focus more on prospecting, conversations, and offers
• Entrepreneurs who want to grow without simply adding more hours to their day
• Business owners who constantly feel pulled in different directions
• Leaders who want to protect their time, energy, and focus
• Anyone ready to stop doing everything and start doing what matters most

Why You Should Listen:

Being busy can feel productive, but busy doesn’t always move the business forward. The real shift isn’t working harder, it’s identifying what actually matters and protecting your time for it.

The challenge is simple: identify your three signals. Before giving something your time, ask yourself: Is this signal or noise? You don’t need to eliminate the noise, just change the ratio. What would happen if 80% of your best working hours were spent on the things that actually drive growth?

The goal isn’t to do more. It’s to spend more time doing what matters.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if the hardest season of your life isn’t happening to you, but preparing you for what’s next? Every entrepreneur goes through seasons where the money is tight, the hours are long, things aren’t working, and you start wondering if all the struggle is actually worth it.

Cody Hofine knows that feeling firsthand.

Before building successful companies and creating major exits, Cody experienced seasons where his family was struggling financially and he had to face some very real questions about what came next. But looking back, he doesn’t see those moments as wasted time. He sees them as some of the most important seasons of his life.

In this episode, Cody shares why the challenges we desperately want to avoid can actually develop the character, leadership, and resilience we need for the next level. He opens up about his journey from insurance into real estate, the first deal that changed his trajectory, building businesses, learning to lead teams, and why he wouldn’t trade the difficult seasons, even if he could.

You’ll Learn How To:

• See difficult seasons as preparation instead of punishment
• Keep moving forward when the results aren’t showing up yet
• Turn challenges into stronger leadership and better decision-making
• Become the person you need to be for your next level
• Recognize when an unexpected opportunity is right in front of you
• Build a team that can help carry a bigger vision
• Focus on long-term growth instead of chasing instant success

What You’ll Learn in This Episode:

(00:00) Why your hardest season may be preparing you for your next level

(03:00) Cody’s journey from struggling insurance agent to entrepreneur

(07:00) The financial wake-up call that changed the way Cody saw opportunity

(11:00) How one wholesale deal changed everything

(15:00) The struggles behind success, and why you can’t always skip them

(20:00) Why your challenges are building the person you need to become

(25:00) John Maxwell’s powerful lesson: your team matters more than your dreams

(30:00) Why great leaders build leaders, not just employees

(35:00) Buying back your time and focusing on what actually matters

(40:00) Building a business that doesn’t depend on you every day

(45:00) Why your personal brand should attract the right people

(50:00) Faith, intuition, and learning to act on the thoughts that move you forward

(55:00) “Now money” vs. long-term wealth—and why you need both

(59:00) The biggest lesson from Cody’s hardest seasons

Who This Episode Is For:

• Entrepreneurs going through a difficult season right now
• Business owners who feel like they’re working hard without seeing enough results
• People questioning whether their current struggles are worth it
• Leaders who want to build themselves and their teams
• Anyone building something bigger than themselves
• People who need a reminder that where they are today isn’t where they’ll always be

Why You Should Listen:

The hard season you’re in right now might be developing something in you that you’ll need later.

Cody’s story is a reminder that success isn’t built only during the good times. Sometimes the biggest growth happens when you’re forced to figure things out, make difficult decisions, become more resilient, and grow into a better leader.

You may not understand why you’re going through it right now.

But what if this season is preparing you for everything you’ve been asking for?

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if you could completely change the direction of your business or your life by giving just 90 minutes a day to one thing for the next 90 days? Most of us say we have a number one priority, but our calendars tell a different story. We spend our best energy answering emails, checking messages, jumping into meetings, and putting out fires, then give our biggest goals whatever time and energy are left over.

In this episode, Cody Hofhine breaks down the 90-90-1 Rule, a simple framework for taking your biggest priority and giving it the best 90 minutes of your day for 90 days. Cody explains why choosing just one thing can create more progress than trying to do everything at once, and how 135 hours of focused effort can create extraordinary results.

You’ll Learn How To:

• Give your biggest goal your best energy instead of your leftovers
• Choose the one priority that can create the greatest impact
• Protect 90 minutes of focused time every day
• Eliminate distractions and create deeper focus
• Build momentum through consistent daily action
• Turn 90 days of focused work into 135 hours of progress

What You’ll Learn in This Episode:

(00:00) The question that reveals whether your biggest goal is really your priority

(01:00) What the 90-90-1 Rule is and why it works

(03:00) Why your biggest priorities often get your leftover time and energy

(06:00) How to choose the ONE thing that matters most

(08:00) The math behind 90 minutes a day for 90 days

(09:00) Why extraordinary results come from ordinary days stacked consistently

(10:00) How to protect your 90 minutes from distractions

(11:00) Why choosing one priority is really a priority problem, not a time-management problem

(12:00) What you may need to say no to in order to protect your biggest yes

(14:00) The bigger transformation that happens when you commit for 90 days

Who This Episode Is For:

• Entrepreneurs who feel busy but aren't making progress on their biggest goals
• Business owners who constantly find themselves putting out fires
• Anyone who struggles with distractions and staying focused
• People who have too many priorities and don't know where to start
• Anyone ready to make meaningful progress on one important goal

Why You Should Listen:

Your biggest dream shouldn't get whatever time is left at the end of the day. It should be your best. The 90-90-1 Rule gives you a simple way to protect your priorities, eliminate distractions, and make real progress without adding more hours to your day. Because sometimes the biggest change doesn't come from doing more, it comes from finally focusing on what matters most.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if you're not actually stuck, you just don't have a clear direction? You can work harder, put in more hours, try new strategies, and stay busy all day, but if you're moving in the wrong direction, none of it will get you where you want to go. In this episode, Cody Hofhine breaks down his simple GPS framework for entrepreneurs: your Goal, Path, and Standard. He explains why clarity matters more than constant hustle and how knowing exactly where you're going can completely change the decisions you make every day.

Cody also gets into the part most entrepreneurs don't want to hear: sometimes the biggest obstacle isn't the market, the economy, or the competition, it's the person running the business. To reach your next level, you may need to become a different kind of leader, raise your standards, and stop doing the things that are keeping you stuck.

You'll Learn How To:

• Get clear on exactly where you want your business to go
• Identify what's really standing between you and your next level
• Stop confusing being busy with actually making progress
• Build standards that keep you moving forward even when motivation fades
• Become the leader your next level of business requires
• Use proximity to learn from people who are already where you want to be

What You'll Learn in This Episode:

(00:00) Why more effort without direction only creates exhaustion

(02:00) The GPS framework and why every entrepreneur needs a clear destination

(04:00) How setting a specific goal makes better decisions easier

(05:00) Why the biggest obstacle may actually be you

(07:00) How to identify the skills, habits, and leadership changes your next level requires

(08:00) Why your standards matter more than your goals

(10:00) Cody's daily "power hour" and the importance of working on yourself

(12:00) Why proximity can compress years of learning into a much shorter time

(13:00) How to build your own GPS and create lasting growth

Who This Episode Is For:

• Entrepreneurs who are working hard but still feel stuck
• Business owners who need more clarity and direction
• Leaders who are ready to grow into their next level
• Anyone who feels overwhelmed by too many strategies and priorities
• Entrepreneurs who want to grow their business without sacrificing their family, health, or purpose

Why You Should Listen:

You don't always need another strategy, another course, or another thing to add to your plate. Sometimes you need to stop, get clear on where you're going, identify what's in your way, and decide what standards you're willing to uphold every day. This episode gives you a simple framework to stop drifting, start moving with intention, and become the leader your future business is waiting for.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if the future you're hoping for isn't built by what you fear, but by what you practice every single day? It's easy to spend our days worrying about what could go wrong. We replay our fears, focus on the obstacles, and wait for the "right time" before taking action. But what if that mindset is keeping you from becoming the person you're meant to be?

In this episode, Cody Hofhine shares a simple but powerful mindset shift that has transformed the way he approaches business, relationships, health, and life. He explains why successful people don't wait for results before they start thinking differently, they change their identity first. Cody also shares a practical exercise you can start today to stop rehearsing fear and begin creating the future you truly want.

You'll Learn How To:

• Stop letting fear shape your daily decisions
• Replace "I hope" with a mindset rooted in gratitude
• Think and act like the person you want to become
• Build confidence by changing your identity first
• Create daily habits that move you closer to your goals

What You'll Learn in This Episode:

(00:00) Why most people spend more time rehearsing fear than their future

(01:30) The simple way visualization and manifestation can change your mindset

(03:00) How your thoughts shape the actions and results you create

(04:00) Why replacing "I hope" with "I'm grateful" changes everything

(05:00) The powerful question that helps you become your future self today

(06:00) A simple gratitude exercise to retrain your mind for success

(08:00) Why your future is created in your mind before it becomes your reality

Who This Episode Is For:

• Entrepreneurs who want to develop a stronger mindset
• Business owners who are tired of letting fear hold them back
• High achievers who want to create better habits and better results
• Anyone working toward big personal or professional goals
• People who want to become more intentional with the way they think and lead

Why You Should Listen:

The life you want doesn't begin when everything falls into place, it begins when you start showing up as the person capable of creating it. This episode will help you stop focusing on what could go wrong and start building the habits, mindset, and identity that lead to lasting success. Because your future isn't waiting on luck, it's waiting on the person you're becoming.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/

What if the biggest thing standing between you and the life you want isn't a lack of talent, money, or opportunity, but one decision you've been putting off? Every entrepreneur has something they've been delaying. Maybe it's making a difficult phone call, hiring the right person, having an honest conversation, or finally taking the leap they've been thinking about for months. The problem is, delay isn't free. While it may feel safer to wait, the cost of waiting often becomes much greater than the cost of taking action.

In this episode, Cody Hofhine shares why successful leaders don't just calculate the cost of action, they also calculate the cost of delay. He explains how hesitation quietly steals opportunities, weakens relationships, and keeps entrepreneurs stuck in the same place. If you've been waiting for the "perfect time," this episode will challenge you to stop postponing your future and start taking the next step.

You'll Learn How To:

• Stop letting fear disguise itself as "waiting for the right time"
• Recognize the hidden cost of delaying important decisions
• Build the courage to take imperfect action
• Make decisions with confidence instead of hesitation
• Create momentum by focusing on your next step instead of the entire journey

What You'll Learn in This Episode:

(00:00) Why the cost of delay is often greater than the cost of action

(02:00) The lie entrepreneurs tell themselves about "waiting"

(04:00) How small decisions compound in your business, health, and relationships

(06:00) Why avoiding difficult conversations always comes with a price

(07:00) The difference between needing more information and lacking courage

(09:00) A simple exercise to measure the real cost of delay

(11:00) The one decision that could change the direction of your business and life

Who This Episode Is For:

• Entrepreneurs who keep putting off important decisions
• Business owners who feel stuck and want to move forward
• Leaders who struggle with fear, hesitation, or overthinking
• Anyone ready to stop waiting and start creating momentum
• People who want to grow their business without sacrificing what matters most

Why You Should Listen:

Every decision has a cost, but so does every delay. The longer you wait, the more opportunities you leave on the table. This episode is a powerful reminder that you don't need every answer before you move forward. You simply need the courage to take the next step. If you're ready to stop letting hesitation shape your future, this conversation will give you the mindset shift you need to start acting today.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/

Instagram: https://www.instagram.com/codyhofhine/