<p>Brian Meeks talks through his revision of one of Matty's book descriptions to illustrate the copywriting methods that have enabled him to turn browsers into buyers on the online retail platforms.</p>

Brian Meeks talks through his revision of one of Matty's book descriptions to illustrate the copywriting methods that have enabled him to turn browsers into buyers on the online retail platforms.

Episode 025 - Mastering Book Descriptions with Brian Meeks

The Indy Author Podcast is for writers who are serious about both the craft of writing and the business of publishing — whether you're working toward your first book or building on an established career.

Every week, host Matty Dalrymple talks with authors, editors, marketers, and publishing professionals about what's actually working right now. Topics span the full range of the writing life: developing compelling characters and tighter plots, navigating indie and traditional publishing paths, running effective book marketing campaigns, building an author platform, working with AI tools, writing short fiction and memoir, managing the business side of an author career, and much more.

With hundreds of episodes in the catalog featuring guests from across the publishing world — from debut authors to bestsellers, indie publishers to Big Five veterans — there's something here for writers at every stage of their journey.

Named one of the 10 Best Podcasts for Authors by Dale L. Roberts, and recognized five years running by Writer's Digest as one of the 101 Best Websites for Writers.

Hosted by Matty Dalrymple, author, publishing consultant, and founder of The Indy Author platform.

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The Indy Author Podcast is for writers who are serious about both the craft of writing and the business of publishing — whether you're working toward your first book or building on an established career. Every week, host Matty Dalrymple talks with authors, editors, marketers, and publishing professionals about what's actually working right now. Topics span the full range of the writing life: developing compelling characters and tighter plots, navigating indie and traditional publishing paths, running effective book marketing campaigns, building an author platform, working with AI tools, writing short fiction and memoir, managing the business side of an author career, and much more. With hundreds of episodes in the catalog featuring guests from across the publishing world — from debut authors to bestsellers, indie publishers to Big Five veterans — there's something here for writers at every stage of their journey. Named one of the 10 Best Podcasts for Authors by Dale L. Roberts, and recognized five years running by Writer's Digest as one of the 101 Best Websites for Writers. Hosted by Matty Dalrymple, author, publishing consultant, and founder of The Indy Author platform.

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Episode 025 - Mastering Book Descriptions with Brian Meeks

Episode 025 - Mastering Book Descriptions with Brian Meeks

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