The Direct Selling Accelerator Podcast

Episode 039: Going Old School


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I was checking through my emails the other day and answering lots of questions on social media, marketing and lead generating. I stopped at one question that really sparked my interest: “what methods of communication are we currently missing out on?”

Social media is what we do and what we love and you MUST have a social media presence in 2020 to grow. BUT I am still a big lover of the old school method; chatting to people in person or picking up the phone.

Today is going to be a fun episode as we talk about some clever ways you can connect on a personal level and build relationships that will make you stand out, especially in a time where a lot of our connection is digital!

If you’ve been looking for a clever way to connect, stand out and make a sale, let’s get right into it!

We’ll be talking about:

  1.  Connecting to people the old school way [02:15]
  2.  The 7 second rule to get someone’s attention [05:30]
  3.  5 clever, old school, and not so old school, ways to connect and be remembered [07:58]
  4. Method #1: Using Messenger to check on your customers [08:30]
    • No agendas, just check in and make it all about the customer [09:00]
    • Method #2: Emailing [12:33]
    • Method #3: Picking up the phone [13:18]
    • Method #4: Sending postcards and gratitude notes [16:43]
    • The positive impact and long terms effects of these methods to your business [23:22]
    • Method #5: Random gift giving and being thoughtful [24:40]
      • Hoarding gifts [25:17]
      • Gift cheques [24:41] 
      • Sending seeds [29:27] 
      • The little book of happiness [30:27]
      • A bit of a recap, why these make you stand out and stick in someone’s mind [31:24]
      • Resources:

        • The Panic Button by Tammy Kirkness (https://www.amazon.com/Panic-Button-Book-Relieve-Whenever/dp/0358525942)
        • The Little Book of Happiness: Live. Laugh. Love. by Alison Davies (https://www.amazon.com/Little-Book-Happiness-Live-Laugh/dp/1787131122)
        • Connect with Direct Selling Accelerator: 

          • Subscribe on Youtube: https://www.youtube.com/channel/UCwiHRznJ6Iimj1aRD3xdKow/
          • Follow us on Instagram: https://www.instagram.com/auxanomarketing/
          • Follow us on Facebook: https://www.facebook.com/auxanomarketing/
          • If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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