It's not what you are. It's not what you do. It's what you're for. This week Mary and Kira discuss Jeff Henderson's book, Know What You're FOR. Know What You’re FOR is a growth strategy to help bridge the gap between these two simple questions:  What do you want to be known FOR? and  What are you known FOR?  When these two answers are in sync and match your business will be able to garner the word-of-mouth support and marketing you need to run a great and successful business. 

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This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.