In this interview with bartender, Instagram icon, and hospitality guru Paul MacDonald, some of the things we discuss include:

• How Paul approaches a hospitality situation with different types of customers. He walks us through some of the questions and decision paths that he follows to create an excellent cocktail experience that's personalized to each customer who walks in the door.
• Which house-made ingredients are his go-to flavors for wowing guests and creating drinks that disrupt that traditional linear flavor experience we've come to expect. We'll explain what we mean by a "linear" flavor experience during the interview.
• The way Paul develops new cocktails, and how he turned to the Fibonacci Sequence as a new and unexpected paradigm for creating drinks.
• A few tips for taking your cocktail instagram to the next level
• Deep thoughts on everything from Martinis to bar interior decorating
• And much, much more