Community is at the center of many impactful small businesses. Whether we’re talking about the people who work with you to build your company or the people on the other side of the counter, having a community around your business can play a number of important roles.

But how do you cultivate a flourishing community that grows with and supports your business? How do you build that community? We speak to small business owners who have built meaningful communities, they share their insights and the big lessons they’ve learned from creating communities.