In this Episode Michael talks to Larry about the concept of an I Buyer/ Power Buyer. Our industry has some fear around this idea and Larry helps us to understand how we can use the I buyer idea and system to become even a better Proactive Trusted Advisor.

North Star. Why do we exist? " Helping our clients go from the life they have to the life they dream about."

3 Fears.

The Unknown. Get educated on what I buyers are.

Losing commissions. You are still paid and paid well.

Losing Control. You still represent your clients.

Resources Larry talks about.

Volume 2 Secrets of Top Selling Agents. Chapter 10 kenny klaus. https://secretsoftopsellingagents.com/

I Buyer Tool Zavvie. https://zavvie.com/

Ninja You. Lane Hornung.  https://you.ninjaselling.com/programs/lane-hornung-interview-3df32c?offset=1207