Brian tapes the 100th episode of his IJP live outside the Burbank Public Library. Brian continually pauses recording in order to check in with the crowd outside to see if they are there for the taping. Brian talks to Keoni, a food scientist about McDonald’s pizza. Brian differentiates between McDonald’s pizza and McPizza, while conversing with a listener about Dunkin’ Donuts. Brian answers questions about McDonald’s hamburgers, pizza, Willow, and what listeners should do, assuming something happens to Brian. Brian walks to a nearby church to have a priest bless his copy of Willow, but there is a funeral at the church. Brian returns to the museum with his audience and the library is still closed, so he holds on to his copy of Willow. Brian concludes by recruiting a new fan outside the library. Sabrina Leon encourages Brian to build a brand, including a television program.