Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.

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Show Notes

• UserOnboard — Samuel's website
• The Elements of User Onboarding — Samuel's book
• RightMessage — Brennan Dunn's personalization tool
• Baremetrics Demo — a live sample dashboard with their own real data
• Publishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPR
• Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
• The Anatomy of a Six-Figure Email Course — an extensive article by Brennan Dunn
• User Onboarding Best Practices — some of Samuel's best articles on user onboarding
• Follow Samuel on Twitter: @SamuelHulick

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