Who is your ideal client? Defining that is so much more than where does your client shop and what kind of car do they drive. This week we talk ideal clients, their needs, and the problems we solve for them. Tune in! 

This episode is sponsored by our friends at Retouch Up! Sign up for your free account at www.retouchup.com and use the referral code GYST for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.